Sustainability

With a background in environmental science and a love for thoughtful design, we’ve built a brand focused on doing things the right way. For Daisy Lulu Studio, sustainability is about creating fashion with intention, choosing quality over quantity, people over profit, and the planet over convenience. It starts with materials: Using GOTS-certified organic cotton, recycled, or locally sourced fabrics, OEKO-TEX Standard 100 dyes, plant-based lyocell threads, and water-based inks. All of our pieces are consciously designed, inspired by nature, and made to last.

It also means knowing where our materials come from and making sure every part of our process mitigates impacts on the environment. It includes thoughtful design that prioritizes durability, repairability, and timeless style. Our pieces are meant to be loved and worn again and again. On a global scale sustainability to us means finding long-term solutions through valuing the hands that make the clothes, ensuring fair wages, safe working conditions, and respect for craft. 

Sustainable packaging is another essential piece of the puzzle for Daisy Lulu Studio. It means using materials that are recyclable, compostable, or reusable, often made from recycled paper, plant-based fibers, or biodegradable alternatives. We avoid plastic waste and excessive wrapping, choosing instead minimal, eco-friendly solutions that reflect the same care put into the product itself. Even small details like recyclable tags or natural fiber twine can make a difference.

But sustainability to us goes beyond clothing, it is a lifestyle rooted in mindfulness, responsibility, and connection. It’s about consuming less and choosing better, supporting small businesses, rethinking waste, aligning our choices with our values, and continuing to improve every day. In both fashion and life, sustainability is about living with purpose, honoring craftsmanship, and creating beauty that respects the planet and future generations.