About Us

Raised in New Hampshire with a love for handmade goods, nature, and practicality, founders Bella and Matt Williams grew up immersed in a culture of sustainability and self-reliance. Inspired by seasonal rhythms, local markets, and a deep respect for the environment, they honed their craft creating timeless, low-waste clothing and nature inspired jewelry. While in New Hampshire, Bella received her Bachelor's degree in Environmental Science. Seeking new energy and a coastal perspective, they moved to Wilmington, North Carolina to launch and grow Daisy Lulu Studio, their sustainable clothing and jewelry brand.

In Wilmington, Daisy Lulu Studio found the perfect blend of creativity, community, and environmental awareness. The city’s vibrant arts scene and eco-conscious spirit fueled fresh inspiration: from ocean-friendly materials and nature inspired designs, all suited for coastal living. Surrounded by like-minded makers and shoppers who value ethical fashion, Bella and Matt began offering thoughtfully made pieces using organic and reclaimed fabrics, often sourced regionally to support low-impact production.

Blending New England thrift with coastal ease, Daisy Lulu Studio creates sustainable clothing that tells a story of craftsmanship, climate, and conscious living. With a growing following at local markets, pop-ups, and their online studio, the brand reflects both where they came from and where they’re going: rooted in purpose, embracing slow living, environmental change, handcrafted with care, and inspired by the land and the sea.